Project for a client with a skincare brand, website is https://lalilab.co and the survey is available at https://lalilab.co/bg/personal-diagnostics. Not yet translated to english, but coming soon (you can also view with google translate or just read my post below)
The What: multi-step customer diagnostics (survey) for finding the perfect skincare products routine. Users select a zone (Hair/Skin/Face) and answer 5 questions to determine sensitivity. That decides which program works better for them – ppDermo for sensitive skin or ppFresh for resistant skin. Next the customers are asked another 3-5 questions related to their problems and goals. The end result is Lali Beauty Card with personalised 3-step product routine and additional information.
The Why: the brand offers 50+ products, each tailored for specific skin issues, type, sensitivity and goals.
The inspiration: i’ve looked around, curology was a big inspiration. The client also had a good idea what they’ve wanted to achieve based on how they made their products. The technical setup was more of a figure-it-out as you go.
The How: Their website is based on wordpress + woocommerce, so we went for a plugin combined with a bit of custom js and lots of css. We’ve used https://revenuehunt.com/ (which is available as a mini for Shop App wow).
The Future: translate to english, track performance, optimise drop-off points.