Trial To Subscription

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Simple premise – get people to sign up for a free trial, which continues as a regular subscription. I’ve created the full setup with Typeform, Convertri, Shopify + Shopify Flows, Recharge Workflows, some custom html/js/css for the lander, and Google Sheets for performance tracking.

users first have to go through a qualifying form; this creates a sense of investment in the trial to subscription offer, it’s not just the next product being given away for free, it’s something they’ve earned the right to
neat lander, upon button click…
explanation of the trial, we don’t want to be liable
easy shopify setup with a discount code, shipping has to be paid in this case

Alternative setup: we also have blister packs, which are a completely different product. In this case we utilise an additional recharge workflow to switch skus and adjust price:

some tagging for easy tracking of segment:

tag, tag, tag – shopify flows for tagging of segments is brilliant

and of course tracking of retention is included by utilising recharge export and shopify data, only manual work is the recharge export done once per week by our VA