What to do when customers go in the portal to cancel their subscription?
1. Collect data – so you can improve in the future.
2. Offer incentive base on the reason for churn.
3. Make the world a better place (that’s a reference to the Silicon Valley series).
The What: form + incentives to keep subscribers upon active churn from subscription portal
The Why: we like to keep subscribers + gather data on what we can do better
The inspiration: we used retention engine, but ever since they got purchased by stay.ai the recharge support has been non-existent
The How: Recharge Flow
The Future: track performance and optimise the messaging; use cancellation data to improve subscriptions